Internet and Print Marketing

New gTLDs promise to expand the domain name system (DNS) and change the Internet forever. The decision to apply for a new gTLD should not be entered into lightly. Learn about some of the benefits and risks involved in running your own gTLD.

As stated in this article, "The introduction of new gTLDs will affect most organizations. Whether or not you decide to apply for a new gTLD, you should still pay attention to the process. In May 2012, once all the applied-for strings have been posted, you will have an opportunity to object to any that you believe would infringe your legal rights. Refer to Module 3 of the Applicant Guidebook for details on the objection process."

To learn more about the Potential Benefits, Risks and Responsibilities of gTLD's:
Visit ICANN's website http://newgtlds.icann.org/en/about/benefits-risk

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