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Displaying back links, incoming links to a website or web page, is another common and effective SEO strategy. From the standpoint of SEO, back links often indicate the "importance" or "page-rank" of a website. Outside of SEO, back links illustrate cultural interests of content as well as the internet web make-up company or website. Listing links from weblogs, or blogs, comments or active hyperlinks from the display names can also be used to show visitors of your site what information you are paying attention too.
Is your competition's webmaster digging through your computer files, using your marketing strategies and emailing your contacts? Of course this would not be legal or ethical because that is your private property.
However, because the Internet is open, anyone can view keywords of your website and analyze the effectiveness of your terms in both PPC and SEO. The keywords can simply be copied and researched using various keyword research tools.
For many years we have had the opportunity to assist many local businesses owners and individuals with successfully starting up their companies. We offer art direction, creative consulting and marketing concepts to create an effective marketing strategy for local and national businesses.